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José Blay modernizes artisanal fan‑making with tailored Odoo ERP, blending heritage with scalable wholesale efficiency.
Migrated decades of legacy customer, inventory, and operational records into Odoo 16 using structured import workflows and validation scripts. Preserved data accuracy, ensured continuity, and enabled a smooth transition without disrupting ongoing wholesale operations.
Developed a premium B2B wholesale portal with advanced product categorization and custom megamenu navigation. Simplified product discovery across thousands of fan designs, materials, and variations to improve buyer experience and accelerate order placement.
Integrated SEPA Direct Debit mandate tracking and deferred payment workflows directly into Odoo checkout and accounting processes. Reduced manual payment handling, improved compliance, and strengthened cash-flow management.
Centralized pricing structures, customer groups, warehouse stock movements, and operational workflows within Odoo dashboards. Enabled real-time visibility for management teams to monitor performance, optimize processes, and scale wholesale operations confidently.


Premium megamenu reduced search time across thousands of product tiers.
Interactive design interface boosted conversions for bespoke products.
SEPA Direct Debit automation streamlined invoice collection and reduced manual overhead.
Unified dashboards consolidated operations, improving visibility and decision‑making.
Overnight data onboarding preserved decades of records without disruption.