Schedule a FREE Consultation Call with Our Experts
Email Us
[email protected]
Call Us (USA)
+1 952 800 2042
Call Us (INDIA)
+91 79 4898 8801
Case Study > JoseBlay
Founded in 1950, José Blay S.A. is a Spanish heritage brand specializing in handcrafted abanicos (fans).
Founded in 1950 and headquartered in Aldaya, Valencia, José Blay S.A. is a Spanish heritage brand specializing in handcrafted abanicos (fans). With over 70 years of tradition, the company blends cultural artistry with modern wholesale distribution, offering artisanal, souvenir, and bespoke fan designs to global retailers and distributors. Its competitive edge lies in cultural authenticity, product diversity, and customization capability, supported by scalable operations and a modernized wholesale portal.
José Blay’s legacy systems were insufficient for its expanding wholesale operations. Key challenges included migrating decades of disorganized data, navigating a complex product catalog, enabling bespoke fan customization online, automating SEPA Direct Debit payment workflows, and unifying siloed operations across pricing, customer groups, and warehouse stock‑moves. The company sought a scalable ERP solution that could modernize wholesale processes, streamline catalog navigation, support customization, and ensure compliance with European payment standards while preserving artisanal heritage.
Key Challenges Faced
Decades of disorganized records, including historic contacts and complex stock inventories, had to be migrated into Odoo. The challenge was ensuring data integrity and continuity without disrupting ongoing wholesale operations.
With thousands of fan designs, materials, and variations, the catalog was too intricate for standard e‑commerce logic. Wholesale buyers struggled to find products efficiently, reducing usability and slowing order placement.
José Blay’s unique requirement was enabling clients to design bespoke fans online. Standard product variant logic couldn’t handle intricate combinations of woods, fabrics, colors, and logos, creating friction in personalized B2B ordering.
Heavy reliance on SEPA Direct Debit required strict mandate tracking and automation. Standard ERP systems lacked native support, forcing manual accounting processes that slowed cash flow and increased compliance risks.
Disconnected systems across pricing, customer groups, and warehouse stock‑moves limited visibility. Managers lacked consolidated dashboards, making it difficult to track performance, optimize workflows, and scale operations effectively.
Migrated decades of legacy customer, inventory, and operational records into Odoo 16 using structured import workflows and validation scripts. Preserved data accuracy, ensured continuity, and enabled a smooth transition without disrupting ongoing wholesale operations.
Developed a premium B2B wholesale portal with advanced product categorization and custom megamenu navigation. Simplified product discovery across thousands of fan designs, materials, and variations to improve buyer experience and accelerate order placement.
Integrated SEPA Direct Debit mandate tracking and deferred payment workflows directly into Odoo checkout and accounting processes. Reduced manual payment handling, improved compliance, and strengthened cash-flow management.
Centralized pricing structures, customer groups, warehouse stock movements, and operational workflows within Odoo dashboards. Enabled real-time visibility for management teams to monitor performance, optimize processes, and scale wholesale operations confidently.
Enabled structured migration of decades of legacy records into Odoo 16 without disrupting ongoing wholesale operations. Validation mechanisms ensured accuracy, consistency, and operational continuity throughout the migration lifecycle.
Implemented a custom megamenu and intelligent product categorization system to simplify navigation across extensive product inventories. Improved buyer usability and accelerated product discovery for wholesale customers.
Developed an interactive configuration engine allowing clients to customize fan materials, fabrics, colors, and branding elements directly through the portal. Simplified bespoke ordering workflows while improving customer engagement.
Integrated SEPA Direct Debit workflows with automated mandate tracking and deferred payment management. Reduced manual financial processing while improving compliance and cash-flow visibility.
Unified pricing, customer groups, inventory workflows, and warehouse movements within a centralized dashboard ecosystem. Provided management teams with live operational insights for faster and more informed business decisions.
Result / Outcome
40% Faster Catalog Navigation, 30% Rise in Personalized Orders, and 25% Better Cash Flow
Premium megamenu reduced search time across thousands of product tiers.
Interactive design interface boosted conversions for bespoke products.
SEPA Direct Debit automation streamlined invoice collection and reduced manual overhead.
Unified dashboards consolidated operations, improving visibility and decision‑making.
Overnight data onboarding preserved decades of records without disruption.
