Scalable and people-centric solution that help UAE people feel young forever
Industry
Retail & eCommerce
Location
UAE
Youuth required a B2C platform, accessible and relevant to everyone
The story of Youuth is a tale of innovation, accessibility, and rejuvenation. This UAE-based online retailer is all about the essence of youth – the vitality, exuberance, and energy that infuses life with meaning and purpose. Yoouth’s mission is to help people of all ages feel younger and more vibrant by offering a range of products that cater to their unique needs and preferences.
However, Youuth faced a challenge in creating a B2C platform and establishing partnerships with leading fashion and consumer goods brands. They needed a solution that could cater to both customers and partners and build an everlasting B2C ecosystem. This is where Atharva came in as Youuth’s partner to provide effective solutions to their challenges.
Challenges
Captivate and retain a diverse range of customers
Youuth is a prominent B2C platform that has forged partnerships with some of the leading retail brands in the UAE. The platform offers an extensive range of consumer goods, including apparel, food and supplements, beauty products, and much more. To captivate and retain a diverse range of customers, it was vital for Youuth to deliver an eCommerce platform that is highly accessible, simplified, and provides a seamless shopping experience for all age groups. With such an approach Youuth strived to bridge the gap between brands and customers and have a significant impact on increasing sales and a B2C ecosystem.
Creating a dynamic B2C plateform that connects ‘U’ in every one to Youuth
Solutions
Simplified user experience with optimised customer journey
Our client opted for Shopify as their preferred platform, and we provided a high level of customization in both design and development. This included the storefront layout, Product Listing Page (PLP), and Product Detail Page (PDP) to enhance the user experience and simplify the decision-making process for customers.
In addition, we integrated various Shopify features and implementation modules such as a customized menu, product list and categorization, search, and sorting and filtering options. With the refinement search feature, customers can narrow down search results based on product categories, discounts, price, sorting, and more.
To further aid in purchasing decisions, we implemented a product comparison feature on the website. Customers can compare products from the Product Listing Page and view the differences between them before making a decision. Additionally, we added a Bestseller block to quickly draw attention to the top selling products.
Finally, we ensured ease of management for our client by implementing a structured approach to product categorization. This enables them to organize products from general categories to specific ones for easy management and better user experience.
Making Youuth functions flawless at any scale
We carefully selected the most appropriate third-party apps integrations for payment gateway, shipping solutions, and SEO to meet our client’s specific needs. To enhance customer experience, we integrated a Wishlist functionality through a third-party app that allows customers to save products for later and share them with friends and family. This feature also enables inventory tracking and email notifications when a product is back in stock.
Additionally, we seamlessly connected the front-end and back-end systems to streamline order automation and inventory management. We also installed the ERP system of our client’s choice.
Lastly, we organized and optimized site URLs and navigation to achieve optimum Google ranking, thereby increasing online visibility and driving more traffic to the website.
Technology Stack
Template
Shopify’s
Liquid Template
Language
Front-end
HTML, CSS, JavaScript, and jQuery
Database
MySQL
Result / Outcome
Re-energizing ‘U’ in people across UAE
Increased sales with a well-designed and user-friendly shopping experience
Partnering with Atharva proved to be a game-changer for Yoouth, resulting in a substantial surge in sales through the implementation of a cutting-edge and user-friendly eStore. Our customized approach provided customers with a seamless and intuitive shopping experience, resulting in a significant increase in conversion rates and an overall improvement in customer satisfaction and retention.
Improved brand recognition and access to new market
With the introduction of a dynamic new eCommerce platform, Youuth was able to effectively attract and engage a broader customer base while simultaneously streamlining its operations. The platform’s refreshed brand identity also enabled Youuth to form strategic partnerships and collaborations with more brands throughout the UAE.
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