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Manufacturers of thermal protective workwear
To thrive in today’s competitive market, it’s essential to be responsive to customer needs. For Flexitog, the leading manufacturer of thermal workwear clothing in the UK and Europe, this meant finding a new approach to managing multiple websites, stock at various warehouses, and automating processes to deliver exceptional customer service.
The company knew that to stay ahead, it needed a fully integrated system that would allow it to quickly respond to customer inquiries, streamline operations, and enhance the overall customer experience. That’s why Flexitog turned to Atharva for solutions that would enable them to transform customer experience.
FlexiTog is managing multiple companies and multiple websites to manage all their customers, vendors and stock. Main issue with this is to manage stock at multiple warehouses and manage multiple websites and its features for customers like Payment gateways, Shipping Integration and other sales Flow.
FlexiTog needs a fully integrated system that starts with pre-sales inquiry managed in CRM, Sales, Inventory Management, RMA, Accounting.
FlexiTog mainly wants to manage reports and follow-up with their customers like who have not purchased from last year, who have not purchased a product of specific category, which customers are not placing orders to our websites etc... For these kind of data, they need to create CRM leads automatically based on past data and also need to set scheduled activities and assign different employees.
FlexiTog also needs to create a new feature and mobile application which can be shared with their customers to manage automatic orders from their customers based on the customers budget.
The client wanted to provide an exceptional customer experience as it was crucial for differentiation. With multiple websites to manage customers, vendors, and stock, the main issue was to handle stock levels across multiple warehouses and ensure a seamless sales flow with features such as payment gateways and shipping integration. Flexitog needed a fully integrated system that starts with pre-sales inquiry management, encompassing CRM, Sales, Inventory Management, RMA, and Accounting.
To ensure success, we organized a strong implementation team of leaders from all areas of the company, beginning from sales to accounting to operations. This approach allowed for better communication and collaboration, ensuring that the implementation process went smoothly and met all requirements.
We enhanced CRM, Accounting, and other areas with more technical features such as automated lead creation based on past data, scheduled activities, and employee assignments.
With a high level of customization, we converted Odoo theme into an user-friendly and intuitive experience. It included user-centric designs, multiple integrations, advanced checkout flow, and many other technical features.
Based on the product types, we designed multiple product detail pages, providing a more detailed and technical view of the products. It helped the customers make informed decisions while purchasing products.
We introduced an advanced product detail page for Flexitog, enabling customers to add multiple variants of a product. In addition, we incorporated a unique feature that allows customers to set personalized messages for each variant.
Customers can easily upload their logos for customized products. We’ve also implemented third-party shipping integration that considers factors such as weight, products, and customer location, ensuring a smooth and hassle-free checkout experience.
Our team successfully implemented an innovative Upsell Product Purchasing Flow for Flexitog, enabling customers to make purchases based on Pack or Box Quantity.
We developed a bespoke module to streamline the product return process, enhancing user experience and simplifying the return flow management for the company.
We created a custom budget management module that allows FlexiTog Team to add monthly budgets and get reports based on income and expenses from accounting.
In order to drive customers to buy more products from FlexiTog, we implemented a Free Product feature. This allows customers to receive a free item with their purchase, increasing the value of their order and encouraging repeat business.
Our client could generate customized reports based on specific time frames with a dynamic reporting system. With this system, they can quickly and easily identify customers with no sales, outstanding balances, underperforming product categories, and more.
FlexiTog is now a connected and coherent system with centralized data and resources that brought the transparency which was missing earlier. The new connected culture took the enterprise to automation and a sustainable supply chain.
Over the last two years, we have delivered FlexiTog with over 100 new features across the entire system. We are continuously adding more features and bettering performance every day since last 2 years.
We are currently creating the next phase, enabling Sales Automation with a mobile app. The app can be shared with their customers to manage automatic orders. It will help FlexiTog with a unified view of demand.
