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Modernizing eCommerce Store for London’s most loved sustainable handbag Brand
Industry
Fashion & Apparel
Location
London, England
An actionable and engaging digital storefront that inspires aspiring women
Lawful London is a brand that represents the perfect blend of sophistication and practicality, offering ethically-produced and durable workbags that are both practical for everyday use and contemporary yet timeless in their design. Recently, the brand approached Atharva with a vision to create an ecommerce store that not only had a visually stunning appearance, but also provided a seamless shopping experience to its customers.
To achieve this, Atharva’s team of experts collaborated with Lawful London, with the primary goal of enhancing the customer experience by creating an immersive and engaging online shopping environment. The ultimate aim was to inspire working women to engage with the brand and make use of its products.
Challenges
Successful approaches to building and maintaining customer interest and involvement
The founder realized that there was a gap in the market for stylish yet practical bags that reflected the versatile lifestyle of today’s women. The client faced several challenges in establishing its brand and reaching its target audience. The client recognised that creating a seamless user interface was crucial to provide customers with a stress-free shopping experience. They required an ecommerce store that would eliminate any challenges or distractions that customers may face throughout the purchasing process. The website needed to be intuitive, user-friendly, and personalised to each customer’s preferences, which was no easy feat. They wanted to attract and engage modern women who could become successful customers. To achieve this, the client needed a different approach that would resonate with their target audience and set them apart from their competitors.
A powerful combination of strategic thinking and flawless execution
Solutions
A seamless and stress-free shopping experience
To provide Lawful London’s customers with a stress-free and intuitive shopping experience, Atharva developed a highly responsive and user-friendly ecommerce website. To achieve this, we utilised several techniques such as simplified and responsive design, improved navigation, optimisation for mobile, high-quality images, social proof, and rigorous testing.
By simplifying the design, we ensured that customers could easily find what they were looking for without any confusion. We also focused on making the website responsive, which allowed customers to access the website from any device, whether it be desktop or mobile. Additionally, we optimised the website’s navigation, making it easy for customers to browse the website and find the products they need. we optimised the website’s code by minifying CSS and JavaScript files, reducing file sizes and improving load times. We also compressed and resized images to reduce their size and implemented lazy loading, which allowed images to load only when needed, further reducing overall page load time. And finally, we implemented a secure checkout process to ensure that customers’ personal and financial information remained protected, building trust in the brand.
Effective ways to attract and engage customers
Attracting and engaging customers is crucial for any business, and Lawful London was no exception. To make their website more engaging and user-friendly, Atharva implemented various features and integrations that helped to improve customer retention and boost sales.
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Gift Cards
One of the most innovative engagement models that Lawful London adopted was the implementation of the gift card feature. With this feature, we enabled our client to provide customers with the option of purchasing gift cards in various denominations. Customers could easily redeem their gift cards at checkout, which was a great incentive for them to make purchases.
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Press Page
Another impactful feature implemented was the Press page, which showcased the famous press that had published Lawful London. This not only created a brand impact but also helped to build trust with potential customers.
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Return and Exchange Form
We also implemented a Return and Exchange form on the return page, allowing customers to generate tickets to return and exchange products. This not only made the process easier and hassle-free for customers but also helped to build trust and credibility with Lawful London.
Technology Stack
Template
Shopify’s Liquid Template Language
Front-end
HTML, CSS, JavaScript, and jQuery
Database
MySQL
Result / Outcome
Beloved Brand of the modern women
Significant improvement in sales and loyal customers
The result of Atharva’s collaboration with Lawful London was a remarkable success. The revamped website’s improved design and user-friendly interface facilitated an unparalleled shopping experience. The site’s overall performance significantly improved, and customers no longer had to endure frustratingly long load times, making the whole purchase process hassle-free. Consequently, Lawful London’s sales spiked up, and customer engagement reached new heights. The customers were delighted with the seamless experience, which led to a substantial increase in their overall conversion rate. With the website’s optimization, Lawful London was able to achieve its primary objective of providing an unparalleled shopping experience to its customers.
Case Studies
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