11 eCommerce Store Essentials for a Better Sales

January 13, 2021

Ecommerce accounts for more than 14% of retail sales in 2019 and this number will just increase over the years.

If you are interested in eCommerce development, then you need to have all the features of a good e-commerce website to make it work. 

Make your online shop sells

It may sound a little off, however, there are multiple stores that are developed without even thinking of making a sale.

They might look amazing, however, they are completely worthless when it comes to shopping. 

These sites might be equal to the online brand or physical store, however, all the site has is a big ‘Buy” button in plain sight.

There are some eCommerce developers, designers, and businessmen who do not pay attention to such details. 

Show the advantages of your products

One of the best things that can help your online store is a list of product categories or a grid.

New arrivals and discount offers are the perfect means to persuade web surfers to buy those things. 

There is a massive chunk of online surfers who don’t quite know what they want exactly and just want to hang around. 

It is your responsibility as an online seller to show them what they are missing. 

Gain visitors’ trust

People want to know everything about the product they are spending money on. The product they are going to purchase, payment methods, warranties, purchase process, delivery service, etc. helps them to come to a certain decision and determine a transaction. 

To ensure that you are already linked to the pages from your home page. This kind of foresight will save your support team’s time, and decrease the customer’s pre-sale help requests.

We would also like you to recommend features that will help you to enhance the web store’s usability and improve its profitability. 

Take note that these features are needed but not obligatory.

11 major features of an e-commerce website

1. Responsive design

Do you know more than 50% of the website traffic comes from mobile devices and 61% of the users will buy from responsive websites?

This means that both your conversions and traffic will increase if you make your eCommerce development process mobile-friendly. 

Make use of mobile-compatible design to make your site mobile-friendly which is the best industry standard for e-commerce web design.

Responsive websites adjust themselves as per the screen on which they are accessed so that the site looks amazing on smartphones, tablets, and laptops. 

2. Easy Navigation structure 

An old K.I.S.S. is the source of this aspect. 

Simplicity is a great means for enticing design without sacrificing beauty.  

Studies show that around 76% of the consumers say that ease of use is the most important characteristic of a website. 

The purpose is to help shoppers get what they need quickly and without coming across complex conditions that can hinder their purchase. 

Online sellers only have a few minutes and sometimes seconds to convince the buyers. Concentrate on the UX by offering filters, comparison capabilities, and shopping categories. 

3. Ostensible shopping cart and checkout options

Some of the more valuable features of an e-commerce website are simple cart and checkout options.

To support conversions, ensure that ‘check out’ and ‘add to cart’ buttons show up efficiently on the website. 

When the visitor hits their cart it must display them the required details like the price, name, and quantity of each item in their carts.

Buyers should have the option of removing or changing articles from their cart. 

Also, let customers save their cart so that they can return to it later anytime. 

4. High-resolution images and videos

Something that keeps the users engaged and draws their attention is visual content. You look professional when you utilize high-quality videos and photos on your e-store which also enhances the user experience.

Research has established that videos of the product can entice shoppers 85% more to buy the product. This makes videos one of the top features of a successful e-commerce website. 

Do not stop at a single image of your product either. Use photos from different angles, show people using the product, and let the shopper zoom in on the photos under different situations. 

Ensure that your visual e-store elements do not slow down the loading time. You can avoid this issue by deploying speed optimization tools. 

5. Security features

Security is something that every eCommerce developer should pay attention to. You need to safeguard your customers’ information and need to represent to your visitors that your site is trustworthy and secure. 

The shoppers won’t make a purchase if they do not trust your website. Lousy security can also financially and legally risk your business. 

Some of the most valuable site security steps are:

  • Buying a Secure Sockets Layer (SSL) certificate that lets your site to transfer data securely
  • Utilizing an address verification system (AVS) as well as credit card verification value (CVV) at the checkout
  • Making secure passwords and upgrading them regularly

6. A frequently asked questions (FAQ) page

An easily accessible FAQ page makes the user experience on your website much more reliable and convenient.

If the user has a query, the FAQ page can help him/her with the answer. Hence, make an FAQ page as one of the e-commerce website features of your page. 

While developing the FAQ page, ask yourself questions that the users may ask you regarding the items of your company. Decide if there is anything that you want the users to know that can be suitable on the FAQ page. 

After that, if there is a question you find that is not on the FAQ page and the customers are asking, add it in. 

7. Reviews, ratings, and multiple social evidence

Do you know 90% of customers on the internet browse product reviews before making up their mind to purchase?

Around 70% of the users won’t make a purchase before reading the reviews. This places reviews from other buyers and their ratings on the top of the eCommerce development features. 

User-based reviews and ratings can retain your shoppers on your e-store more and encourage them to buy.

To gain reviews, develop reviews functionality on your website to encourage users to review on third-party portals. Sites like Facebook, product review, and Google My Business. 

Other different types of useful social evidence include user-generated social platform data and testimonials.

8. Multiple payment options

Something that makes an eCommerce development phase better is the way of payment acceptance. The customer experience is improved if you can add multiple payment options and can support conversions. 

Have the option of payment methods such as Apple Pay and PayPal besides credit cards. Show icons of agreed payment methods on your site to let the shoppers know in advance what to choose while making a purchase. 

9. Availability of Products

There are some aspects of online shopping that are more annoying than determining an item or purchasing them.

It is known as item availability when an item is unavailable, the user must re-evaluate the buying decision or wait for some time before the item restocks. 

Make every product’s availability clear on its product listing page and help your customers tackle this frustration.

If a product is unavailable, mention the information regarding its availability again. 

10. Detailed shipping and return information

Offering detailed shipping and return policy information makes the shoppers more comfortable while making a purchase that increases conversions.

Shipping and return policy must be made easy to understand. You can put links to this information in the footer of your website. 

Providing a good return policy and free of cost or low-cost shipping can enhance your conversion rate. However, they’re not eCommerce essentials.

11. A Contact Us page with many Contact Options

The users would want to contact you if they cannot get the product or answer their query on the FAQ page.

Your site becomes more user-friendly and prospers your business if there is a clear and easily accessible contact page with different options. It improved the reliability of your e-store. 

Add options like an email, social media account, and contact number on your contact page.

You should also take the help of an automated chatbot to handle the questions and allow them to contact the appropriate members of the team. 


Following the above listed tips and techniques can help you create and drive more traffic and generate more sales through your eCommerce website.

Better to hire a dedicated and professional eCommerce Development Company to encapsulate your e-store with all the required features.

All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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