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Making Taaroa's next-gen foiling accessible to all with total reinvention
Industry
Leisure Market
Location
France, Europe
A brand-centric web presence that connect Taaroa’s maritime mobility innovation to the Europian riders and leisure market
TAAROA, a French brand founded in 2012, has made a name for itself in the European leisure-driven hydrofoil market with its impressive range of designs. They are known for their innovative use of the latest technologies, including computational modeling and a data-driven approach, to achieve cutting-edge hydrofoil performance.
When TAAROA approached Atharva, they had a clear vision for their strong online brand identity. They wanted a web presence that would reflect their brand’s high-tech and innovative approach to hydrofoil products and inspire a new generation of riders. Atharva worked closely with TAAROA’s team to understand their requirements and meet their expectations.
Challenges
Meet new imperatives to sustain in the rapidly changing market
The client wanted to create a simple, user-centric, and elegant e-Commerce website that meets new standards and approaches surfing enthusiasts. They wanted a platform that would manage their products and sales while reflecting their brand’s image through unique designs for product pages, team pages, and more.
However, the most significant challenge was understanding TAAROA’s specific design requirements and its unique product filters based on multiple parameters. Atharva had to delve deep into TAAROA’s vision to come up with a solution that would enable users to filter through products with ease, while at the same time maintaining a clean and minimalist design.
Pushing the creative limits for Taaroa's refreshing and disparate online store
Solutions
Unique design concepts that are centralized to the brand core and embrace users for long
The design of a website can make or break a user’s experience. That’s why we created a new theme that was tailor-made for TAAROA’s website. We used unique design concepts to create custom designs for the product category and product detail pages, ensuring that every aspect of the website reflected TAAROA’s brand image. We also created web pages to provide more details about their team, technologies, and foils. By creating designs that connect and create value, we were able to make sure that TAAROA’s website was both aesthetically pleasing and user-friendly.
Fully functional, Fully Responsive eStore
With our end-to-end development process, which involves creating a website that not only looks great but also functions seamlessly, we designed a fully responsive and feature-rich website. For TAAROA, we designed a website that was simple and fast, ensuring that all the backend features such as CRM, Sales, Purchase, and Accounting were supported. We also created dynamic store locators that would allow users to find TAAROA products all around the world.
To make things even more efficient, we created a new theme for another website that runs under one database with two website domains. Additionally, we created custom accounting features based on client specifications, making the website even more functional and user-friendly.
Migration strategy, implementation, and performance improvements
The migration journey from v12 to v15 was an ongoing and ever-evolving process that required our full attention and expertise at Atharva. We needed to improve various areas with new features and speed of the system, which required us to migrate the database. We took every step necessary to ensure that the migration was smooth and seamless, ensuring that TAAROA’s website remained fully functional throughout the process. By taking the time to migrate and improve the website’s features, we were able to make sure that TAAROA’s website was up to date and capable of meeting their customers’ needs.
Technology Stack
Software
Odoo 15 / Odoo 12 Enterprise
Database
PSQL
Language
Python
Valuable feedback from Taaroa’s Co-Founder
“We had aggressive timelines, and they managed to achieve all of them. Their team is well-organized and delivers quality work.
I was impressed with their organizational skills. It makes them stand out from similar providers.”
Result / Outcome
Paving the way for people having dream of flying
Incremental Growth in sales and loyal customers
Our innovative and tailored solutions for TAAROA resulted in significant growth in sales and customer loyalty. The applied UX and design concepts connected Taaroa with the target audience, making it easier for them to find what they were looking for. Taaroa is now constantly expanding its customer base, internationalizing its production, and creating its position as a leader in the hydrofoil market.
Taaroa moving towards new growth ambitions
The reinvented eStore and a new identity helped Taaroa to reach a wider audience, drive sales and establish a formidable online brand. It drove Taaroa to continued innovation in developing new products, strategic partnerships for production, and a positive response in the market. With the right digital tools and a powerful online presence, Taaroa is poised to continue on its path towards growth and success.
Case Studies
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